Influencer Marketing and AI Trends

Overview

Academic Lead: Dr Farah Arif

Syllabus: SUM4001U Influencer and AI Marketing Trends [PDF]

This module explores the dynamic intersections of influencer marketing and artificial intelligence (AI), equipping students with the insights and skills to navigate these critical aspects of modern marketing. Through this module, students will gain an in-depth understanding of influencer culture within both traditional and digital marketing landscapes. Key topics include the role of influencers in digital marketing, strategies for brand-influencer partnerships, online community building, and content creation that resonates across platforms. Students will analyze various types of creative and strategic content, developing the skills to create impactful marketing campaigns.

Course content is subject to change.

Course aims

This module aims to provide students with a comprehensive understanding of influencer marketing and AI-driven strategies in modern marketing contexts. It is designed to develop industry-relevant knowledge and skills, allowing students to navigate and harness the potential of these influential areas in the digital marketing landscape. By the end of the module, students will:

1. Gain a critical understanding of the role of influencers across various sectors, exploring both theories and debates around influencer culture.

2. Learn to develop strategic brand-influencer partnerships that align with organisational goals and resonate with target audiences.

3. Acquire skills to create impactful, authentic content tailored for influencer-driven campaigns, enhancing engagement and brand visibility.

4. Apply AI tools to develop influencer marketing strategy and assets (avatar influencers).

Teaching and learning

You will be taught through a combination of lectures, seminars, practical workshops and field trips. 

Learning outcomes

Academic Content:

• Influencer and types of influencers in the digital landscape
• Key types of influencers generated content (creative vs. Strategic)
• Advertising standard and ethics

Disciplinary Skills - able to:

• Define key types of influencers and their role in marketing
• Discuss key types of brand-influencer partnerships
• Understand influencer marketing landscape through looking at key stakeholders

Attributes:

• Knowledge about influencers and influencer marketing practices
• Skills applying key concepts of influencer marketing campaigns
• Values associated with ethics and its application in influencer marketing
  Teaching

Fees

Additional costs

All reading material will be provided online, so it is not necessary to purchase any books.

For course and housing fees visit our finance webpage

Entry requirements

Course prerequisite:

No prior content knowledge needed.

We welcome Summer School students from around the world. We accept a range of qualifications

How to apply

Have a question? Get in touch - one of the team will be happy to help!

Applications close 25 May 2026